The Rooski Recruiting System

A complete recruiting system for high school football coaches who want more committed players without begging, breaking rules, or lowering standards.

Instant digital access. One‑time payment.

Price Goes to $49 on Sunday, March 22nd at 12p PST

Rooski is used by 1,000+ coaches from youth to the pros.

Created by Thad Wells—a 20-year coach, state champion, and P4 assistant.

Talent Wins Games. This System Gets You The Talent.

You already know your problem isn’t just scheme.

  • Your ceiling is set by talent and depth.

  • You can’t out‑coach a thin roster for 10–15 weeks.

  • Every offseason you’re rebuilding the same feeder pipeline from scratch.

Meanwhile:

  • The best athletes in your building are getting pulled to other sports, jobs, or nothing.

  • Parents are nervous about safety, time, and “politics.”

  • Recruiting the "hallway" alone isn't getting the job done.

College programs have a recruiting operation.

Most high school programs have… hope.

The Rooski Recruiting System is based on the same structure colleges have, but built for a high school staff.

What The Rooski Recruiting System Does

In the next 30 days, you will:

  • Clarify a recruiting pitch that makes kids and parents want to be part of your program.

  • Build a live recruiting board in Google Sheets for HS, middle school, and youth prospects.

  • Run 10+ proven acquisition plays that reliably add new players to your pipeline.

  • Use Rooski AI to write letters, DMs, and posts for you, instead of staring at a blank screen.

  • Keep more kids past the first hard week with real onboarding and retention systems.

End result: more quality bodies, more true depth, and a system you can run every year in 15–30 minutes a week.

Everything You Get Inside The Rooski Recruiting System

You’re not getting “ideas.” You’re getting a complete operating system:

1. The Rooski Recruiting Manual & Video Modules

A 40+ page manual + video training broken into 5 clear modules:

  • Module 1 – Vision & Identity

    “Vision So Noble” exercise to define your program’s mission in one sentence parents and freshmen both feel.

    Conviction vs. salesmanship: how to recruit from strength, not desperation.

    High standards as a magnet, not a barrier.

    Identity before activity: language, rituals, and visuals that make kids want to be “one of us.”

    White, Grey, and Black Hat recruiting: where winners play without breaking rules.

  • Module 2 – Psychology & Messaging

    How 14–18‑year‑old boys actually decide: status, belonging, competence.

    The “Invisible Roster” concept and how to spot hidden talent in your own hallways.

    How to sell football to parents: safety, time, and future value scripts.

    Positioning football against other sports, jobs, and doing nothing.

  • Module 3 – The Prospect Pipeline

    Full walkthrough of the Rooski Recruiting CRM Google Sheet

    Pipeline stages (Identified → Contacted → Interested → Engaged → Committed).

    Contact cadence and staff accountability so recruiting doesn’t die after a week.

  • Module 4 – Acquisition Plays (14 concrete tactics)

    Draft Board Blitz

    Player Ambassador Program

    Parent Funnel

    Zero‑Commitment “Football Experience” Day

    PE Alliance

    Camps & events as true lead generators

    Position‑specific OL/LB campaigns

    Front office pipeline for new enrollees

    Community influencer network

    “Football is the Vehicle” outreach

    Youth flag / 7‑on‑7

    Freshman Signing Day

    AI‑personalized outreach

    Documentary content engine

  • Module 5 – Conversion & Retention

    Speed‑to‑contact rule (48‑hour standard) so you don’t lose interest to inertia.

    New player onboarding checklist (mentor, locker, group, parent touch).

    Parent onboarding so families become allies, not anchors.

    Friction Removal checklist (physicals, rides, paperwork, gear).

    Quit‑Point Tracker and 10/20/30‑day check‑in scripts to plug the leaks.

    Multi‑Sport Compact templates so you can share athletes without drama.

    Role clarity tools so underclassmen see their future and stay.

2. Rooski Recruiting Tracker (Google Sheets)

A ready‑to‑use recruiting database you copy and customize:

  • HS Prospects board with stages, owners, and next actions

  • Middle school pipeline and youth watch list

  • Lost List for re‑engagement

  • Staff Ally Map (PE, teachers, youth coaches, community)

  • Scoreboard tab that shows your weekly recruiting stats at a glance

3. 12‑Month Recruiting Calendar

Month‑by‑month checklist:

  • What to focus on in January vs. March vs. June vs. October

  • When to run each play (Draft Board, Zero‑Commitment Day, Parent Night, Youth Night, Signing Day, etc.)

  • Exactly what to execute and when so you’re never guessing

4. Rooski AI Recruiting Prompt Library

Copy‑and‑paste prompts you can drop into Rooski AI to:

  • Write personalized prospect and parent letters

  • Follow up with camp attendees and ghosted kids

  • Draft safety and time‑commitment responses to parents

  • Create social captions for roster pushes that don’t look desperate

  • Build event run‑of‑show plans and parent night agendas

  • Generate staff recruiting meeting agendas and Multi‑Sport Compact scripts

5. Templates & Scripts

Ready‑to‑use:

  • Program identity worksheet

  • Safety‑First handout

  • “What Football Gives Your Son” one‑pager

  • PE scouting cards

  • New player onboarding checklist

  • Friction removal checklist

  • Multi‑Sport Compact script

  • Quit‑Point tracker

  • Ambassador cards

  • DM scripts and follow‑up sequences

Coach‑to‑Coach Guarantee

If you aren't happy with this purchase for any reason, just send us an email within 30 days and we'll refund every penny!

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